Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.
Problem: Getting Found
One of the most important aspects of a small business is getting found by new customers. If customers cannot find you, then you will not have any new clients use your services or purchase your products. This applies not only to yourself as a marketing agency, but to your clients as well. In today’s digital world, there are so many ways for your business to get noticed, whether it be organic or paid. Today, I am going to give you the first step on how to be found, and it happens to be free.
Solution: Google My Business
Let’s face it, SEO is scary. Not only can it be expensive, but sometimes the organic process can take forever and requires monthly, if not weekly, tender love and care. There are also hundreds of factors that go into SEO (Figure 1.1), yet it is the most effective way of being found as a business.
If you are an avid reader of our blog, you know how imperative we think small business marketing is. Marketing is important to every business’s survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner as a small business owner has so many other things to deal with.
If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches.
The backbone of Apple’s enviable marketing strategy is simplicity. This is why you’ll never find any information on where to buy the product in Apple’s ads. The company keeps it straightforward and lets the product speak for itself, which proves that you don’t need flashy noise or fancy graphics to make your ad stand out. Just strip your content to the bare minimum and keep the visuals sleek and simple
The General Data Protection Regulation (EU) 2016/679 (GDPR) is the new European privacy law that went into effect May 25th, 2018.
What is the GDPR?
The GDPR will be replacing the current Data Protection Directive 95/46/EC, and its goal is to further protect users’ personal data. By increasing the regulatory requirements regarding data collection, processing, consent definitions, personal rights, and more, the GDPR is a great step forward for individuals in the European Union and abroad. While we are very excited about these new laws as citizens, it does bring about a large impact on businesses all over the world.
For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace.
Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing to be a marketer.
Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-man, two-man, or [insert small number here]-man team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns. So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start.
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being said about your company online.
Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance and amelioration on a daily basis.