Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.
1) What is the Local Pack?
The Local Pack is a section of Google’s search results that shows the local business related to your query. Whenever your query has local intent, Google will show three local businesses that might answer your query.
A little while back these local packs were referred to as the 7-pack, as they displayed 7 of the most popular businesses in the area. In keeping up with growing mobile phone usage, Google cut down their 7-Pack down to just three results, along with some changes to the ways the algorithm ranks local results. Now when you search for local businesses, whether on desktop or phone, you will be shown the 3-Pack.
Even more recently, Google has started trialing a “paid spot” in their highly coveted 3-Pack. Google’s local 3-pack of organic listings may begin to show ads for certain searches, bringing the number of organic listings down to just 2. People are still debating whether this is the right move on Google’s part.
Conversion Sciences did some interesting research into Google reviews and their effect on search engine visibility. This is what they found:
The takeaway? People AND Google love reviews. So once your Google My Business listing is optimized, you need to start raking in those reviews.
Up until today, you might have never heard of the Google Local Pack – but you have definitely been exposed it is as a consumer. Now you can implement a Local Pack strategy that will also benefit you as a business owner. With your business listing and online reviews, you have powerful tools at your disposition to make the Local Pack work in your small business’ advantage. Google is about to transform your small business.