If you think that mobile apps are solely for big name brands like Starbucks and Tim Hortons, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website...
These days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty salon downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
Statistics show that the average Canadian spends more than two hours a day on his or her mobile device.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness.
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
5. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
7. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
Convinced yet? I am, for sure! Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start?
At Cutting Edge Digital Marketing we work with you from concept to launch and beyond. We provide full support and a mobile marketing strategy to make your app a huge success.
Contact us to learn more!
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